I am the Global Influencer Marketing Director at NinjaTrader. I have sat on your side of the table for years. I know what a good partnership looks like and I know what wastes everyone's budget.
Men roughly thirty to forty five. Married or co parenting. Household income above average. They are past the phase of chasing cheap and into the phase of buying things that last, because their time is now worth more than the twenty dollars they would save.
They buy kitchen equipment, training gear, supplements, clothing that fits a built frame, and anything that makes a hard week easier. They are underserved and largely ignored, because most fitness content is still aimed at twenty two year olds with unlimited time.
They are also loyal in a way that younger audiences are not. When a dad finds a product that works he buys it again for five years and tells three other dads at the gym.
Every partnership has to land inside one of the four. If it does not fit a pillar it does not run, regardless of budget.
Training equipment, apparel, footwear, recovery tools, wearables, supplements, gym and studio partnerships.
Family brands, kid nutrition, education and activity products, financial services, insurance, family travel.
Cookware, knives and appliances, meat and grocery delivery, meal kits, storage and prep, sauces and pantry brands.
Menswear built for athletic frames, denim, outerwear, sneakers, watches, grooming, fragrance, eyewear.
Your product inside a real recipe, a real training session, or a real morning with my son. Not a product held up to camera. Short form for reach, long form for depth.
Multi month partnerships where the product actually becomes part of the routine. This is where the numbers move, because dads buy on repetition and trust, not on a single post.
A Ripped and Refined knife, spice blend, apparel drop, or program collaboration. Your manufacturing, my audience and brand. Open to the right partner.
Original recipes built around your product, shot cinematically, delivered with full usage rights for your own channels. Food brands, this is the highest value thing I do.
Content produced for your paid media. You get the assets and the rights, I get to keep the standard high on my own feed.
If your product earns a place on my gear list I will link it honestly. Performance based, no fee, and the bar to get on that list is real.
None of this is posturing. Audience trust is the only asset here and it does not survive being rented out.
Media kit with current numbers and rates available on request. I respond within two business days.
Not a brand and just want to say something. Same form works. I read all of them.